Why photos of One Direction wont save us from global warming | Environment | guardian.co.uk

The field of ‘climate communications’ is increasingly well developed, and campaigners spend a lot of time thinking about how to write their messages in a motivating way. But we haven’t seen much to suggest that much thought is given to the images that are used to communicate about climate change.

On of the papers’s authors, Dr Saffron O’Neill from the University of Exeter, told us:

“I don’t think there’s any ‘ideal’ combination of images for engaging people with climate change, as it depends what you are trying to communicate, why you are trying to communicate it, and to whom.

“However, our study does indicate that it’s important to decide first whether you are trying to increase peoples’ sense of saliency (how important they feel climate change is), or their sense of efficacy (whether they feel empowered to act). It appears images may be able to influence one (either saliency or efficacy), but none of the images seemed to be able to do both.”

Why photos of One Direction wont save us from global warming | Environment | guardian.co.uk.

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