Archive for January, 2013

January 28, 2013

Why photos of One Direction wont save us from global warming | Environment |

The field of ‘climate communications’ is increasingly well developed, and campaigners spend a lot of time thinking about how to write their messages in a motivating way.┬áBut we haven’t seen much to suggest that much thought is given to the images that are used to communicate about climate change.

On of the papers’s authors, Dr Saffron O’Neill from the University of Exeter, told us:

“I don’t think there’s any ‘ideal’ combination of images for engaging people with climate change, as it depends what you are trying to communicate, why you are trying to communicate it, and to whom.

“However, our study does indicate that it’s important to decide first whether you are trying to increase peoples’ sense of saliency (how important they feel climate change is), or their sense of efficacy (whether they feel empowered to act). It appears images may be able to influence one (either saliency or efficacy), but none of the images seemed to be able to do both.”

Why photos of One Direction wont save us from global warming | Environment |

January 18, 2013

Story and Conspiracy Theory

“We are hardwired to seek order in chaos, make meaning out of data noise, and it is paradoxically comforting to imagine that great tragedy is not just time and chance, but a function of some nefarious, pre-planned grand design.”

–D.J. Grothe, president of the James Randi Educational Foundation,

via Sandy Hook Conspiracy Theory Video Debunked By Experts.

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January 15, 2013

The Overview Effect

Edgar Mitchell, who was in orbit with the Apollo 14 lunar module while his companions explored the lunar soil, describes how he saw Earth, Moon and Sun passing by every two minutes or so, and how the study of astronomy and cosmology, where he learned that all the matter in the solar system, including ours, “was prototyped in some ancient generations of stars,” that is, it originated from stars that exploded billions of years ago, gave him a profound sense of unity with the totality of the cosmos, a feeling that can only be described as awe. “One of those words that you have a better understanding of when you see it too,” said Nicole Stott.

Spaceship Earth: Who Is In Control? : 13.7: Cosmos And Culture : NPR.